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A few weeks ago Plaxo and Google released an experiment of using OpenID and OAuth together to create a "two-click" signup experience. This was targeted at Gmail users receiving invites from existing Plaxo users.

Today at the OpenID Design Summit at Facebook, Joseph Smarr presented the results and they were pretty mind boggling; 92% clickthrough rate from the invite email all the way through logging into Plaxo with their Google Account (via OpenID) and importing their address book (via OAuth).

ReadWriteWeb sums it up nicely:
This experimental method refers to big, known brands where users were already logged in, it requires zero typing - just two clicks - and it takes advantage of the OpenID authentication opportunity to get quick permission to leverage the well established OAuth data swap to facilitate immediate personalization - at the same time.

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