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Could bit.ly Grow Into Social Bookmarking?

I have to admit, when bit.ly raised $2 million two months ago I didn't get it and a few others were scratching their heads as well. A month later, I signed up and started using bit.ly and have been addicted ever since! I love games and bit.ly lets me turn my tweets into a game; trying to see how many people I can get to click on something. It's so bad that I tweet less from my iPhone and wait until I can get in front of a web browser to construct a bit.ly URL from my bookmarklet which I can track.

I was never big into social bookmarking, I never really used delicious and only used ma.gnolia mainly to track things which I found interesting. When I log into bit.ly, I now see largely the same thing.

It wouldn't take much for bit.ly to give me a public profile listing recent URLs I've shortened. Ideally they'd show the tweet I used the link in and who else linked to it or wrote about it (which they also already show me). Sounds to me like the main functionality I got out of my ma.gnolia profile.

Might bit.ly go from URL shortening and stats to social bookmarking? Throw in chartbeat too and betaworks has some pretty interesting data.



( 7 comments — Leave a comment )
May. 13th, 2009 06:18 am (UTC)
delicious always seemed like an "extra step" but if people are cramming urls into bit.ly now, it makes so much sense to socialize the data.
May. 13th, 2009 07:58 am (UTC)
I think bit.ly does provide users with a public profile try going to' username.bit.ly' (eg http://jonmulholland.bit.ly).
May. 13th, 2009 08:52 pm (UTC)
Cool, I didn't know that! If they add an Atom feed then I'm set.
May. 13th, 2009 11:30 pm (UTC)
Thinking beyond social bookmarking, when you start to delve into what bit.ly is doing you see the potential for it to be huge. They essentially have a real-time heatmap of the web in which one can judge the virality of not just content but the distributors themselves.

The implications for what Charlene Li is talking about a future with personal CPM or even the potential of a digg based upon the implicit web is huge. This is why I think it/s funny when people comment on techcrunch about it just being ten lines of code.
May. 13th, 2009 11:31 pm (UTC)
Re: bit.ly
Everything is just ten lines of code until you try to do it. :)
May. 14th, 2009 04:36 am (UTC)
Re: bit.ly
How do I favorite LJ comments? :)
May. 14th, 2009 09:15 pm (UTC)
Re: bit.ly
I'm not sure, but I'm quoting that on my <a href="http://jonmulholland.com>Tumblr!</a>! '10 lines of code...' is the online equivalent of a builder, plumber or electrician saying 'it will take 2 weeks tops'.
( 7 comments — Leave a comment )