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Sign in to Sears and Kmart with OpenID!

A lot of the major adoption successes for OpenID have been in the tech industry, though as of yesterday you can sign in to MySears.com and MyKmart.com using an OpenID. Beyond Interscope Records offering OpenID sign in on artist sites like Snoop Dogg's, Sears is really the first major retailer adopting OpenID. More on the OpenID blog and congrats to the team at JanRain that helped make this happen:

“We’re constantly looking for ways to stay innovative in our online initiatives by identifying and implementing technologies that help our users navigate our communities with ease,” says Rob Harles, Sears’ vice president of community. “Our adoption of the OpenID technology helps simplify our customers’ online experience and ultimately helps us meet our goal of ensuring our customers have the most efficient shopping experience possible.”