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Taking Advantage of a Brand

So it is great that OpenID is becoming popular, though it brings up the issue of how to balance people capitalizing on it.
  • You have your traditional domain squatters which are just hoping someday you'll be willing to pay them enough money that it makes up for not being a good netizen (yes that is a horrible word).
  • You have people looking to build cool stuff with their heart in the right place, but certainly taking advantage of the brand (http://openid.pl).
  • People taking advantage of the brand for thier own commercial interest (second ad on a Google search for "openid" is "Register for Web 2.0 Expo" and the other three are for OpenID Providers).
  • As well as you have the people who you can't quite figure out what they're wanting to do (http://openid.co.uk).

How do you define what is acceptable and what isn't? I mean there is traditional USA trademark law, but it hardly reflects the state of the World (Internet) today. Does it even matter? Will the community just police itself bringing shame to the people that do lame/evil things? Thoughts?



( 8 comments — Leave a comment )
Feb. 9th, 2007 08:33 am (UTC)
Welcome to Open Source
Surely LiveJournal had the same problem, no?

It was ever thus in the wacky world of FOSS. You *can't* control mis-use, (although you can make it a social taboo so people who do it will suffer negative PR if and when they get famous). Tim O'Reilly has been saying for years that Open Source works precisely because you can't control unintended use.

Keep innovating!
Feb. 9th, 2007 08:34 am (UTC)

I really wish I'd registered openid.co.uk. :)

Feb. 9th, 2007 01:19 pm (UTC)
So openid.pl is cool and openid.co.uk is lame? That's your opinion, not something everybody would necessarily agree with.

If anybody, Brad should be the legal owner of the OpenID brand. I'd love to hear what he has to say about this.
Feb. 9th, 2007 05:56 pm (UTC)
I'm not saying either is cool or lame. Part of my point is that even if I or Brad had an opinion, that doesn't mean it is the right opinion nor does it mean what should happen.

Rather trying to point this out as an issue which the OpenID community is going to have to figure out.
Feb. 9th, 2007 06:07 pm (UTC)
Maybe this should yet another responsibility of the Foundation.

Full disclosure: I own openid.co.il.
Feb. 9th, 2007 09:30 pm (UTC)
really don't know what to say other than
and, yes, I do take advantage of brand. but I also feel, I contribute much to the value of this brand in my country, being the openid evangelist. and yes, I plan to start consulting business, consulting openid solutions. and I even have the evil plan to put OpenID on my business card.

before I started doing all Identity 2.0 stuff, we've got 1 or 2 OpenID enabled weblogs. decemeber 2006. now, it's february, and the number is more than 3500. in significant part it was my effort.

I think it's fair deal.
Feb. 9th, 2007 11:32 pm (UTC)
Re: really don't know what to say other than
And I agree with you. I think providing OpenID for Poland is awesome and using openid.pl does make sense to do it. The question always is if the community thinks that openid.pl should be a service, a pointer to openid.net in Polish, or something else?
Feb. 10th, 2007 09:47 pm (UTC)
this is the problem, I agree. partially because I cannot "just move" nearly 1000 users to a new location (well, I suppose I can do it, using some Yadis-magic, but it takes another redirect). i will try to point people visiting openid.pl to some materials about it, maybe also to openid.net page.

I don't know if OpenID Foundation which is in it's forming stage has enough fund, but I suggest to purchase top-level domains worldwide, if possible.

I can consider transfering rights to openid.pl domain to OpenID Foundation. it's to early to talk about details.
( 8 comments — Leave a comment )