So JetBlue emails me today saying "We're Giving Away up to 800 Roundtrip Flights!". Ok, cool. I login using my TrueBlue account and it asks for my information, alright, but then it requires I give them names and email addresses of seven friends to "win with me". They just wanted to expand their spam list and instead try to make it seem like an awesome content. So lame.
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Now if we can move to an url-based messaging system with OAuth permissioning (That just forwards your messages to your email address or phone), then we finally get rid of email altogether.